Analytical Framework

The three animations I chose were Virgin Atlantic, Virgin America, and the old version of Hitchhiker's Guide.

Virgin Atlantic :
- piculated graphics
- intention is to give safety information for passengers
- light-hearted and humorous -- boring topic adds interesting approach (character animation) to inform viewers
- modern -- compared to others made in 1970's era
- bright colors that captions the viewers attention -- also color choice is important; yellow portrays safety
- successful animation -- as successful as a safety video can be; if the viewer is not going to watch it, the viewer is not going to be informed


Virgin America :
- hand drawn and imported into flash
- information slightly different -- portrays information that pertains to the 'American passengers' (unlikely to be flying over large bodies of water, etc.)
- upbeat and funny commentary
- dull, subdued colors -- almost completely color less except for important information (Virgin logo, direction arrows, etc.)
- pretty successful animation, however, seems like animation was hastily put together -- almost like a rough draft of the final version


Hitchhiker's Guide :
- introduction to film -- scrolling of text emulates 'Star Wars' introduction
- retro look to graphics and animation
- purpose is to inform viewers of the 'Hitchhiker's Guide' from the Hitchhiker's Guide to the Galaxy
- explains how God must exist because of proof of the Rabel Fish
- old school type -- text looks like original typeface used in the first version of the Apple Computer
- bright color on black background -- more visually appealing
- seems futuristic from back in the 1970/80's but now that we are in the 'future' it isn't at all what we thought it would have looked like
- semi-successful animation -- only people who have seen/read the book know what the animation is portraying so had limited audience